Real estate makeover

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Recently, one of the newspaper’s real estate clients wanted a new look for their regular Sunday ad. Their ad rep approached me with the task, and we worked together to create a cleaner, modern design.

I found the design elements on Thinkstock and modified them with the company’s colors. Paragraph and object styles are set for easy changes each week.

The client has requested some tweaks once in awhile, but the overall design has been used for about a year. It usually runs in grayscale, but for its debut and one or two other times they’ve run it in color.

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