Mary Arlington is a colleague I first met through Twitter just when it was starting to explode in popularity. I was still in the newsroom and given an unofficial “Twitter editor” title — I started an account for the newspaper and searched for people to follow. At the time, there weren’t too many in this area on the microblogging site, but I came across one in particular who seemed to get it, to understand how to use this tool not only to publicize her business, but to engage people as well.
Mary was the owner/operator of a nearby RV park/campground. She used social media to not only show off her camp’s amenities but also to promote tourism and business in our state and in the campground industry. Most importantly, I saw her having conversations with people who were inquiring about her park or who had stayed there. I knew I’d found a good social media role model.
Mary has since sold her park and is now a business consultant, coach and speaker. She recently set out to redesign her website and contacted me about helping her create a logo for her business. She had a general idea of what she wanted it to look like, so I had a place to start from. And so we went back and forth over several drafts until we nailed exactly what she wanted. Since debuting her website redesign, she’s gotten positive feedback on the logo and website, which is great to see.
I also threw in a favicon for her site.
Thanks for the opportunity to work with you, Mary!