This was a project for our local library, which was hosting a traveling exhibit on Abraham Lincoln. My advertising manager and I met with the director of the Kansas Room, who was overseeing the exhibit’s promotion. She told us what she wanted, and what the poster had to have on it. When I presented her with a draft of this, she said it was exactly what she had envisioned. We had a handful of revisions, but this is pretty close to my initial design. I decided to give it a Civil-War era look, and found some fonts similar to what were used at the time.